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Course Outline

Module One

WordPress Basics Intensive

History of WordPress

  • What is WordPress?
  • WordPress.com vs. WordPress.org

Understanding Hosting, Domains, SSLs

WordPress Platform Basics

  • Installing WordPress
  • Navigating the Dashboard
  • Basic Settings (General, Reading, Writing, Media, Permalinks)
  • Content creation, pages, posts, and more
  • Content organization: tags, categories
  • Deleting content
  • Media uploads, images, audio/video, etc.
  • Adding users

Designing Your Site

  • Choosing and installing a theme
  • WordPress Customizer
  • Scheduling design changes
  • Creating your menu
  • What are widgets?

Adding Functionality

  • Choosing reliable plugins
  • Installing (and deleting) plugins

Site Maintenance

  • Popular backup plugins
  • Where to backup your site
  • WordPress Core, theme and plugin updates

Module Two

WordPress Behind the Screen

Hosting & DNS Management

  • Migrating existing sites between host accounts
  • Adjust DNS (nameservers, A records, MX records)

Security Setup

  • Plugins to manage and monitor site security
  • Limit login attempts
  • Changing default login page

Advanced Design with CSS

  • Understanding CSS
  • Using your browser’s developer tools
  • How to find and modify your sites CSS

When & How to Use Child Themes

  • Creating a basic child theme
  • How to customize your child theme’s name and default image

Module Three

Business Basics

Economics of a WordPress Business

  • Various business and revenue models

Identifying Your Ideal Customer 

  • Defining who you want to work with
  • Finding your ideal customer

Getting & Keeping Clients

  • Lead generation basics
  • Proposal writing

Maintaining Multiple Websites

  • ManageWP plugin

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